Pickle is a peer-to-peer clothing rental marketplace based in New York City. The app is like AirBnb for clothes and accessories. Pickle provides sustainable on-demand access to stylish clothes right in your community. As a Pickle marketing intern, I worked on the company’s branding, social media and influencer strategies.

Visit Pickle’s website here.

Video for social media marketing. -- Video Editor: Katherine Thomsson Photographer: @averysantaanaphoto (IG) Model: @madiizk (IG)
Instagram promotion for shopping on Pickle.
Video for social media marketing. -- Video Editor: Katherine Thomsson Photographer: @averysantaanaphoto (IG) Model: @jeespressobean @mckinnafaye @alexxrossi_ (IG)
Video for social media marketing. -- Video Editor: Katherine Thomsson Photographer: @averysantaanaphoto (IG) Model: @stephmrocha (IG)
Instagram grid post promoting Pickle event
Video for social media marketing. -- Video Editor: Katherine Thomsson Photographer: @averysantaanaphoto (IG) Model: @stephmrocha (IG)
Instagram story series for NYC fashion week

Social Media

Launched Pickle Instagram and TikTok accounts and created all in-house social media content to promote brand awareness, collect consumer insights, and encourage downloads of the Pickle app

Influencers

Developed an influencer recruiting strategy and designed all marketing campaign materials to bring on 50 influencers to promote and encourage downloads of new startup app

Editing

Designed and copyedited Pickle marketing materials for internal usage and external communication

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