Halara is a female-founded online clothing brand that specializes in athleisure apparel. As a founding member of Halara’s marketing team, I developed the brand’s voice and image on social media. Other responsibilities included fashion market research and assisting design teams with product styles and naming.
Visit Halara’s website here.
Social Media
Tracked social media trends, planned weekly brand content, and assisted with asset creation to boost Halara’s ROI
Market Research
Compiled qualitative and quantitative market research and reports on competitor brands, European markets, social media trends, and fabric technology to make strategic recommendations to the marketing team and product design team
Branding & Editorial
Developed a uniform brand language by writing and copy editing all marketing materials, website copy, and product names and descriptions to reflect the Halara brand essence
Instagram & TikTok
Started brand social media accounts and grew Instagram following from 0 to 700K in 5 months, and grew TikTok following from 0 to 200K in 5 months
Consumer Feedback
Conducted 100 in-depth customer interviews to improve CRM and learn about customer satisfaction with overall brand performance and presented findings to Halara CEO and founding team